So ahead of the United States Grand Prix, we thought it pertinent to look back at the series’s history in the United States, the recent growth of the sport in the US market, and how the Las Vegas Grand Prix fits into the big picture. While F1 remains wildly popular in Europe and throughout Asia, there are some areas of the world that remain growth opportunities more than anything else.Ĭhief among them? The United States of America.
For years, the decision-makers at Formula 1 have looked into growing the sport into emerging markets.
